To celebrate its 20 years of e-merchant, PIERRE & SOL becomes Premium sponsor of the INTERMARCHÉ-CIRCUS-WANTY cycling team.
THE TEAM?
Since 2008, Intermarché-Circus-Wanty, ICW (Intermarché-Wanty-Gobert IWG in 2022) is a Belgian cycling team based in Tournai and directed by Jean-François BOURLART. She has been participating in the UCI World Tour since 2021.
Ranked 5th out of 18 teams In 2022, the season was exceptional for all the riders and staff.
2023 promises to be under excellent hospices both by the composition of the team and by the enthusiasm it generates.
Team 2023:
The icing on the cake, ICW is preparing a women's team and a U23 development team for 2023.
WHAT FOR?
Jess, the co-founder of PIERRE & SOL is Passionate about cycling from a young age.
Indeed Cycling represents courage, the will to arrive, to surpass oneself, to win and always Maintaining team spirit without which the cyclist cannot triumph. It is also in this state of mind that PIERRE & SOL was built.
Cycling is also Travel, landscapes and heritage, where again the co-founder has always enjoyed watching the towers, the classics and their incredible regions and countries crossed. Jess may have become a landscape architect through cycling... Who knows? And now, director of PIERRE & SOL for its natural stones, pavers, sustainable materials,.... closely linked to heritage.
Finally, not to mention theBelgian and Walloon roots and... TournaisienTheQuiet, family, emotional and human atmosphere of cycling fits perfectly with the spirit of the PIERRE & SOL team where we works seriously without taking yourself too seriously.
For the year 2023, for its 20th anniversary, PIERRE & SOL is pleased to become a Premium sponsor of the Intermarché-Wanty-Gobert team.
HOW?
PIERRE & SOL remains a family business on a human scale and obviously does not have the same scope asIntermarché, Circus, Wanty and before Gobert Materials, or partner equipment manufacturers and other quality and important sponsors.
Nevertheless, for 2023 and our 20 years, we have the pleasure of placing our image, our logo, on the left sleeve of the new team jersey and perhaps also on the right sleeve in 2024.
Thus PIERRE & SOL will be visible on the vast majority of UCI World Tour races, the 3 grand tours, monuments and classics,... in all of Europe and the world, catchment area of WWW.PIERREETSOL.COM
Obviously, we will make sure to be pro-active, find ways for our image to be highlighted and that we talk about our team. Intermarché-Circus-Wanty.
Planned:
#CQUOILAROUTE : For each "visible" ride, we will bring for our customers, friends and visitors,... Our expertise in the field of materials encountered on the road by the riders and a lot of other useful technical information, either by organizing integral reconnaissance of the end of the course and / or by analyzing the course. This will answer the eternal question: It's beautiful, but what is it? We will try a little bit to be the Frank Ferrand of the road. We will also broadcast these ideas LIVE when the races are broadcast to the general public, such as classics or laps.
PRO CYCLING MANAGER : PIERRE & SOL will decline a team "PIERRE & SOL by ICW" in order to win and move up category as soon as possible, while offering a little pedagogy via its YOUTUBE videos.
ZWIFT : a champion among our customers or acquaintances to support during LIVE races? We are ready, contact us.
FANSERVICE : Forum, Twitch, Discord,.... We will find useful resources to federate a community around our team to promote cycling, cycling, heritage in another way,... and to make young people want to play sports.
DO WHAT WE SAY : Our team and its representatives will also make sure to set an example by participating in as much team activity as possible, adjusting their mode of travel, taking care of the environment,..
AND FOR YOU?
PIERRE & SOL will offer its customers and visitors the opportunity to participate in this celebration of our 20th anniversary and the success of Intermarché-Circus-Wanty.
We will organize meetings with athletes, hikes, competitions for VIP Car days on the Tour de France, VIP seats at the finish, jerseys and other gifts,...
Be sure to follow us on:
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-YOUTUBE :
-TWITCH / DISCORD :
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- ZWIFT :
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